Actor and director Ben Affleck, winner of the Oscar in 2013 for Argowill direct and star in a film alongside his partner Matt Damon about the genesis of the legendary collaboration between Nike and basketball player Michael Jordan.
Because you don’t change a winning team, childhood friends Ben Affleck and Matt Damon, who shared the Oscar for Best Original Screenplay in 1997 for goodwill hunting by Gus Van Sant, will collaborate together again, reports The Hollywood Reporter, after notably giving the reply before Ridley Scott’s camera in the last duel (of which they also signed the script). The film will be directed by Ben Affleck, who is not in his first attempt as a director (Gone Baby Gone, the city, live at night). This will focus on the enormous efforts that Nike makes to attract a young basketball player to its networks who later prepares to become one of the greatest athletes of his generation, a certain Michael Jordan.
Jointly produced by Amazon Studios, Skydance Sports and Mandalay Pictures, the film will chronicle how Nike’s then chief marketing officer, John Paul “Sonny” Vaccaro, managed to convince Nike co-founder Phil Knight to sign whatever the cost of the rookie Michael Jordan, even if that means dedicating the entire budget dedicated to sponsoring high-level athletes. An obstacle course for the representative of the equipment supplier who had to deviate (it goes without saying) to convince the then 21-year-old basketball player, who had just started in the NBA and hesitated until the last minute. to sign with Adidas. An ultimately winning bet for Nike, since the Air Jordans, an emblematic alliance officially launched in 1984 between the brand and the iconic Chicago Bulls basketball player, will raise no less than 150 million dollars in three years of marketing and give birth to a subsidiary that could not be more lucrative.
Matt Damon, also a co-writer of the project, will play Sonny Vaccaro, without a doubt a certain physical transformation is the key to get into the skin of this Italian-American with dubious methods and “mobster” appearance – Joe Pesci style in casino (Martin Scorsese). For his part, Ben Affleck will camp with Phil Knight, a former long-distance runner and co-founder of the famous American firm. Matt Damon, whom we saw last year in the last duel Y still water, is currently filming the next Christopher Nolan movie, Oppenheimer ; For his part, Ben Affleck was recently screening two movies on Amazon Prime, George Clooney’s latest movie, the tender barand the erotic thriller deep water alongside Ana de Armas, the star of Netflix’s upcoming Marilyn Monroe biopic.