The single price of the book “saved the bookstores from the competition of supermarkets”

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Guest at 11 pm on Franceinfo on Saturday 23 April, Françoise Benhamou, an economist specializing in culture and former adviser to Jack Lang, analyzes the importance of Lang’s law and how it has helped bookshops survive.

The Lang law, which in particular set the single price of the book wherever it was purchased, celebrates its 40th anniversary. “It was a turning point and the extraordinary thing is that it is a law approved unanimously in 1981 but that is still fully in force. Its effectiveness has not been denied over time, it has evolved a bit. it has made it possible to find books in any part of the territory at the same price and, ultimately, it has saved bookstores from the competition of supermarkets”says Françoise Benhamou, an economist specializing in culture and former adviser to Jack Lang, in duplex at Franceinfo at 11 pm on Saturday, April 23.

During the lockdown, bookstores were finally deemed essential businesses by the government. “There was a very large movement of sympathy towards bookstores. People did not ask Amazon or others too much online because they wanted to support their bookstores. They realized that it is a local business and a business that we love”Francoise Benhamou says.

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