Sauna bathing is an activity enjoyed by many people living in the Nordic countries and an essential part of leisure, especially for Finnish. In 2020, UNESCO added the Finnish sauna culture to its representative list of the Intangible Cultural Heritage of Humanity. IKEA and Marimekko will delve into sauna self-care rituals and create a unique collection based on its essential elements.
“We look back to our Nordic design heritage and a core part of our wellness culture. By combining Marimekko’s long history of creating iconic prints and IKEA’s knowledge of furniture, we want to spread the elements of this culture to help improve and brighten many people’s everyday lives,” says Henrik Most, IKEA Creative Manager. from Sweden.
The collection will be full of happy contradictions between cold and heat, the simple and the boldthe playful and the calm. will also be the first time that Marimekko designs a set of prints exclusively for a collection with an associated brand.
“IKEA and Marimekko share a strong Nordic heritage and a democratic approach to design, and both brands are committed to bringing joy to people’s daily lives. Together we chose sauna culture as the starting point for this collection, not only because of Marimekko’s Finnish roots, but also because it reflects many of the positive aspects of the Nordic lifestyle: a sauna is often a place to relax, have fun and be completely yourself,” says Rebekka Bay, creative director of Marimekko.
The launch of the collection is scheduled for March 2023 in IKEA stores whole world. More details about the collection will be shared later.
Marimeko, what is it?
Marimekko is a Finnish lifestyle design company known for its original prints and colours. The company’s product portfolio includes high-quality clothing, bags and accessories, as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its incomparable patterned fabrics gave it a strong and unique identity. In 2021, the company’s net turnover amounted to €152 million and sales of the brand’s products worldwide reached €376 million. Globally, there are approximately 150 Marimekko stores, and the online store serves customers in 35 countries. The main markets are Northern Europe, the Asia-Pacific region and North America. The group employs about 410 people. The company’s shares are listed on Nasdaq Helsinki Ltd. www.marimekko.com.
IKEA offers quality, well-designed, functional and affordable home furnishings, produced with respect for people and the environment. There are several companies, with different owners, that work under the IKEA brand, but they all share the same vision: to create a better everyday life for many people. IKEA was founded in Sweden in 1943.
The Inter IKEA group includes the companies related to Inter IKEA Systems BV, IKEA of Sweden AB, IKEA Supply AG and IKEA Industry AB. Inter IKEA Holding BV is the holding company of the Inter IKEA group.