Created by three Norman fans of geek and pop culture, the 1989 beer settles near Rouen

This is the story of three friends from Normandy who, in their thirties, gave up everything for beer. Thibaut Masson was a digital transformation consultant. Thibault Grenier, insurance banker. and Cédric Geffroy, managing controller. Here are the brewers now!

“I liked beer but I wasn’t a connoisseurremember Cedric Geffroy. Five years ago I had a click while watching a documentary about craft breweries in America. » The next day, he ordered his kit to brew at home. For his part, Thibault Grenier had also thrown himself into craft beer, for fun.

Two enthusiasts launch “Bakbuk,” their craft brewery, in Sotteville

In 2019, the three friends come together around a common project. Create your own beer. The name, 1989, evokes his year of birth. To limit costs, they do it at existing breweries. And quickly distribute it throughout France. In can and barrel format. Very fruity IPA (“Indian pale ale”) beers, whose packaging, with striking colors, owes nothing to chance. “Growing up in the 90s and 2000s, we wanted to nod to our teenage passions: cartoons, Sega video games, Nintendo 64, and cult movies and series”explains Cédric Geffroy. The three unbeatable in the series. Friends Y The prince of Bel Air and in the trilogy Return to the future.

The three friends offer very fruity IPA beers, with striking packaging

Raptor Spirit and Dragon Power

Each name of their beer refers to this universe. Raptor Spirit for Jurassic Park, Dragon Power for Dragon Ball Z or Dual Kombat for Mortal Kombat. All this while respecting the environment. Everything is organic. And the choice of the can is justified for the sake of recycling and better conservation.

Near Rouen, Moulineaux craft beer, a family adventure

Sticking to their Norman roots, the three brewers have decided to open their first brewpub in Saint-Étienne-du-Rouvray, near Rouen, in September. They acquired an 800 m² premises in the Madrillet area. 700 m² will be dedicated to the elaboration of its beer. The rest of the space will become a sales area and a place to sit and have a drink at the beginning of the evening. “We are going to recreate a retro atmosphere with arcade games and pinballs”, promises Cedric Geffroy. To finance their installation, they launched an online kitty. With, for future donors, the opportunity to name the name of their next beer. Nostalgic for the 90s, you decide!

In video, how Nicolas Outrequin left digital marketing in Paris to become a brewer in Eure:


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