The Italian book world is beginning to interact with the NFT sector. As always, it was the visionary Alessandro Baricco who opened the floodgates transforming his work ninety in NFTs. Now, publishers are also interested in this technology.
Neri Pozza is one of the first publishers to experiment with new covers on NFT, with the #NFPPP project, dedicated to the book with which Dacia Maraini, Italian writer and intellectual, celebrates the centenary of the birth of Italian poet, writer and director Pier Paolo Pasolini.
Between literature, art and new technologies
Giuseppe Russo, editorial director of the publishing house, explains to the Bookstore Giornale the steps of the initiative, as well as the link that the house maintains with the visual arts: “ Since its foundation in 1946 by Neri Pozza, an artist but also a publisher, our publishing house has tried to maintain the link between art and literature. Today, on the occasion of the publication of Dear Pier Paolo,the book in which Dacia Maraini traces the years of his deep friendship with Pasolini, we asked Nicola Verlato, an artist who has dedicated an important cycle of works to the poet, to make three covers of the book in the form of NFT digital creations.»
READ: A museum dedicated to historical old book covers
The General Director Matteo Montan highlights the pioneering nature of this initiative: “With its entry into NFT, our publisher is one of the first to explore a sector whose great potential we all measure, confirming its vocation for cultural innovation and giving substance to a tireless research activity on the frontiers between literature, art and the new forms of expression.»
A unique collection in the crypto art scene
Giuseppe Russo explains the objectives of this initiative: “The idea is to immediately reach, through the technology offered by the blockchain, the international artistic community to re-propose the figure and work of Pier Paolo Pasolini, who marked the history of the 20th century with his free creative, political testimony and culture. . The result is a unique collection in the crypto art scene, in which artistic and literary quality breaks into the digital universe.»
The three Verlato covers will be auctioned on the home page created for the initiative, neripozzanft.com.
The proceeds will go to the creation of a scholarship for young writers, dedicated to the memory of Nicoletta Bettucchi, editor and philologist of the publishing house, who recently passed away.