democratize music for everyone, everywhere

March 2020, a wave of isolation and loneliness arises as a result of confinement. At the same time, hundreds of thousands of professional musicians find themselves without income. Attempts to continue playing take place…on balconies or online. Unfortunately, that’s not what pays the bills. It is in this context that, on May 1, 2020, the Valais musician Pascal Viglino decided to act by creating in the Garden, a platform that allows musicians and the public to connect.

Therefore, everyone can offer themselves or a loved one music directly at home. The enthusiasm of the musicians and customers is there, as more than 1,500 musical moments have been delivered throughout French-speaking Switzerland. If Dans l’Jardin is a slightly crazy project, it is nonetheless an innovative economic, social and cultural model. “Specifically, it is an online platform that democratizes access to music by connecting individuals and professional musicians, who come to play at home for about twenty minutes, at a fixed price that we want to make accessible to the public (always in a small committee) , but that generates a correct remuneration for the artist”, explains Raphaël Nanchen, the new operational director, also creator of the Valais Caprices and Polaris festivals.

Three music genres are offered: classical, pop, or folk/jazz. The client gives the artistic direction and then agrees to be surprised by the musical encounter. “It is the promise of emotional moments and also the discovery of talented local artists,” says Raphaël Nanchen.

Everyone has an occasion to celebrate in music.

This musical meeting should take about an hour for the 250 artists currently registered on the platform, including travel, so that it can be easily integrated into your schedule. It is also essential that the musician find pleasure in it. “Our mission is to guarantee musical quality and discover new talents in your region, insists Raphaël Nanchen. Instrumentalists and singers have in common that they are all professionals.

But who are the sponsors? Music lovers from 7 to 77 years old, as they say, because it is above all the occasions that create interest in celebrating in music. A birthday, a meal with friends, Valentine’s Day… “People know how to be very creative,” says Pascal Viglino, artistic director, who remembers with emotion this person at the end of his life who knew how to get out of palliative care, take care of yourself for a few days and go home. “One of his greatest pleasures would have been receiving a last musical moment at his house as a gift from his friend thanks to a violin and cello duo, he continues. In a completely different register is this original rancher who offered a magnificent Lyoba to his cows and his friends invited for the occasion.

The development of a version 2.0

Thanks to its two years of experience in French-speaking Switzerland, the structure has now decided to professionalize itself and aim for development that will allow it to achieve greater viability in the medium term. “We are in the process of developing version 2.0 of our platform, which will be operational from September, says Raphaël Nanchen. At the same time, we are exploring ways to export to German-speaking Switzerland and why not abroad. Without ceasing to pay, of course, a particular and human attention to the artists, who continue to be the heart of our project.

A new name will also soon replace the Garden. “At first the concerts were held outdoors due to the pandemic, but now they are given both outdoors and indoors,” specifies the director. On the other hand, the concept that made its strength and notoriety, unique in its kind, will not change. However, it must be expanded. Perhaps through tailor-made offers with particular musicians or repertoires. Surely with the development of an institutional axis, which is already having a good echo, particularly with the EMS (see box), and could be extended to other sectors. Beautiful music of the future.

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