Does remote work threaten corporate culture?

The Covid19 pandemic and its intensity have led organizations to rethink their way of operating to become more digital: the era of online work. A practice that has been consolidated and that could impact the social cohesion of companies.

According to the free encyclopedia Wikipedia, “The telecommuting It is a professional activity carried out totally or partially at a distance from the place where the result of the work is expected. He opposes the site work, that is, work performed on the premises of your employer. Telecommuting can be done from home, a telecentre, a shared workspace, a company satellite office or nomadic (different workplaces depending on the activity to be carried out), as part of a job for someone else, for own. The Coronavirus pandemic has forced companies to migrate to this way of working to face the changes linked to the crisis.

Remote work, social distance.

Working remotely also means being cut off from day-to-day business. The quote is from the MadMagZ blog. The platform goes on to say that After long months of teleworking, sometimes without returning to the company premises, the bonds between an employee and his company can weaken. His contacts with his team and his manager are made through interposed tools and he is home alone. You no longer take a shower in your usual work environment, you no longer meet your colleagues at the corner of a corridor… If teleworking does not seem to reduce productivity, on the contrary, it risks being a serious obstacle to maintaining a culture of ‘sustainable’. business’.

For the Hays France Blog, the corporate culture corresponds to all behaviors, values ​​(for example: commitment, mutual help, benevolence, respect, etc.), traditions, symbols and specific standards of the company. All these are things that characterize it and make it unique. This is how it operates and what sets it apart from its competitors. The corporate culture contributes, therefore, to the work environment and human relations between employees. Working remotely means you no longer bump into your colleagues unexpectedly around the coffee machine or even during a conference, as some managers prefer video conferencing. Angèle Moatong, CARPA assistant, comments on this: “It seems to me that the corporate culture is disappearing because the directors themselves no longer participate in face-to-face meetings. He prefers that you send the secretary and then give him a report either by call or WhatsApp. And we see that some employees are also doing it, they attend congresses when they feel like it”.

Development of a digital corporate culture.

Whether your employees work from home, long-term or temporarily, you need to take steps to create a strong remote team culture that enables employees to be more engaged.

It is obvious that today remote work is here to stay. To stay on track and maintain the results of the structure, today it is useful to build rules of operation in teleworking.

In a remote work team, it is recommended to have, as often as possible, exchanges and communications between collaborators. Group calls in social networks, active discussion forums. To maintain control, it is preferable that these activities be coordinated and respect a framework consistent with the expectations of supervision. Chat apps allow you to hold topical discussions, whether it’s an ongoing project or less serious topics.

Physical encounters should not completely disappear from the operation for fear of generating isolation in some. Hold meetings once a month at your facilities. Organize seminars or workshops. Business outings and trips are also recommended to prevent telecommuting from becoming a danger to your structure. Create opportunities for sharing and conversation.

Therefore, the company must imperatively rethink the way in which its culture is spread and materialized on a day-to-day basis. It is necessary that each employee, even if he has been working from home for several months, feels that he fully belongs to his company. Otherwise, employee engagement risks being affected… And with it, motivation and productivity.

Octavie Mbadi (trainee)

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