A look back at the podcasts that marked FashionNetwork.com’s 2022 year. Here are the LuxurynsightXFashionNetwork audio episodes to listen or re-listen to understand the major developments in the fashion and luxury industry and the challenges it faces, between armed conflicts, rising commodity prices, the climate change and national industrial sovereignty. . With his interlocutors, Godfrey Deeny and Olivier Guyot, respectively international editor-in-chief and French editor-in-chief of FashionNetwork.com, they decipher, among other things, the environmental strategies of brands, the rise of second-hand or the increasing digitalization of brands in the process of internationalization.
strategies and business model adopted this year by brands
- Barbara Werschine details the preservation of French know-how at Eric Bompard
Luxurynsight X FashionNetwork Ep 59: Barbara Werschine talks to Olivier Guyot about “preserving French savoir faire” FR
With its overlock service andrecycling Named “Long life of cashmere” and with the Oeko Tex “made in green” certification labeled on 92% of its collection, Eric Bompard’s label cultivates its commitment to slow fashion. To develop the brand’s network internationally, its general manager Barbara Werschine, who arrived in March 2020, has a narration French know-how and expansion retail in London and Scandinavia.
- Lisa Chavy explains the strategy of Mark from her premium lingerie brand Livy
Luxurynsight X FashionNetwork Ep 54: Lisa Chavy talks to Olivier Guyot about “strategic brand building” FR
With Livy, a DNVB created in 2017, Lisa Chavy wanted to explore a new market segment in lingerie: accessible luxury. Her underwear wardrobe mixes traditional know-how, modernist design and technical finishes. Half retail, half e-commerce, her brand born on the web she is actively working on her Mark in digital, to expand its community in social networks and thus optimize its growth.
- Marcel Nakam wants to accentuate Jonak’s digital transformation
Luxurynsight X FashionNetwork Episode 51: Marcel Nakam talks to Olivier Guyot about “Developing a Traditional Brand” FR
If Jonak was a Parisian family business in 1964, today the brand managed by Marcel Nakam, grandson of the founder, is exported internationally through the wholesale and its electronic store. Its digitization, which took place during the Covid pandemic, echoes its “digitalization” that combines online and direct sales in stores. The shoe brand is very interested in social networks, which represent essential marketing levers in fashion, with significant investments in platforms such as Instagram and TikTok.
- Nathalie Célia de Bucherer details the evolution of the watch industry
Luxurynsight X FashionNetwork Ep 52: Nathalie Célia talks to Olivier Guyot about the “Evolution of Luxury Watchmaking” FR
Nathalie Célia, General Director of France for the Bucherer fine jewelery house, gives her point of view on the evolution of the watch industry. The manager talks about her career and the house’s expansion strategy, in line with her analysis of new market trends and changes in consumer habits, including the rise of a younger but also female clientele . . She also evokes innovation and the growing importance of vintage in watchmaking.
- Céline Choain from Kea & Partners highlights the resilience of brands
Luxurynsight X FashionNetwork Episode 49: Céline Choain talks to Olivier Guyot about “Strategic Transformation and Fashion Technology” FR
Celine Choain, senior partner from strategic consultancy Kea & Partners, also sees an evolution in the fashion industry. For her, the success of a fashion brand is based on some structuring points, among them the adaptability of brands, internationalization, multi-channel and innovation. It evokes the ecosystem of the fashion technology and assesses the resilience of players in the luxury sector.
Eco-responsibility, an essential trend in fashion
- Cécile Lochard orchestrates sustainable development strategies at Guerlain
Luxurynsight X FashionNetwork Episode 46: Cecile Lochard talks to Godfrey Deeny about “Sustainability in Luxury Beauty” FR
It is on the subject of ecological responsibility that Cécile Lochard, Guerlain’s sustainable development manager, detailed the sustainable approach of the perfume and cosmetics house, whose emblem is a bee. Tracing her career and her longstanding commitment to sustainability, Cécile Lochard has streamlined the French house’s responsible practices, from heritage and traceability to transparency and innovation throughout the product supply chain.
- Beverly Sonego, at the helm of Monogram Paris, dissects second-hand luxury
Luxurynsight X FashionNetwork Ep 58: Beverly Sonego Talks to Olivier Guyot About “Selling Second Hand Luxury” FR
Economical and ecological, the second-hand market has been booming for several years, especially in the luxury segment. Monogram Paris, a Parisian brand launched in 2013, has established itself as a true player in the sector. Its founder shares her experience and her journey, from the creation of the company to the daily navigation in this market to avoid counterfeits. Beverly Sonego’s business can boast of real success, creating a community of loyal customers through social networks.
- Lucie Soulard of Place2Swap supports fashion brands in the circular economy
Luxurynsight X FashionNetwork Ep 55: Lucie Soulard talks to Godfrey Deeny about “Reinventing Second Hand” FR
Lucie Soulard, co-founder of Place2Swap, helps brands break into the second-hand market. Bypassing third-party intermediation sites such as Vestiaire Collective or Vinted, its platform dedicated to the circular economy allows brands, thanks to technological solutions, to offer their customers the chance to resell their second-hand items directly on the company’s online store. brand where I bought them.
- Isabelle Guichot develops the second hand and the circularity of the marks of the SMCP group
Luxurynsight X FashionNetwork Ep 53: Isabelle Guichot talks to Olivier Guyot on “The Importance of Strategic Sourcing” FR
The SMCP group, a giant of accessible luxury in France, develops second-hand items, second-hand and live shopping to adapt to the new ways of consuming fashion and enter the circular economy market. Environmental and CSR goals are also broken down for each brand based on their DNA, focusing on strategic sourcing, eco-design and full traceability with QR codes on apparel by 2025.
The keys to the international development of fashion brands
- Sandrine Zerbib (Full Jet) deciphers the potential of the Chinese fashion market
Luxurynsight X FashionNetwork Ep 57: Sandrine Zerbib talks to Olivier Guyot about “The evolution of the Chinese market” FR
Since the opening of its economy in 1978, the Middle Kingdom has emerged as the world’s leading merchandise exporter. Sandrine Zerbib, former director of the Adidas subsidiary in China, now advises fashion brands that want to establish themselves there. Due to its key position in the luxury market with the rise of a generation of young designers and the thirst for novelty and innovation of Chinese consumers, this market in the throes of digital transformation has real levers of power but also challenges particularly related to hyper-competition. . .
- Bruno Lavagna (Be.Exclusive) details the “soft power” of luxury and the universal resonance of this industry
Luxurynsight X FashionNetwork Ep 56: Bruno Lavagna talks to Olivier Guyot about “The role of geopolitics in the luxury industry”
IFM Adjunct Professor and founder of the consultancy Be.Exclusive, Bruno Lavagna explains how the luxury sector has become a key player in international relations. The big houses and their globalized groups participate in the geostrategic and diplomatic power game, in particular through their pronouncements in favor of women’s rights and more sustainable fashion, or positions adopted in defense of States, such as Hermès and LVMH , who have shown their support for Ukraine and its refugees since the start of the conflict in February 2022.
- Anthony Alvarez (Bluemarble) Shows Off His Multiculturalism and Diversity Collections (English Episode)
Luxurynsight X FashionNetwork Ep 50: Anthony Alvarez talks to Godfrey Deeny about “Taking inspiration from multiculturalism” ES
Globetrotter Anthony Alvarez draws inspiration from multiple sources, from his shared origins between France and the Philippines, the metropolis of New York where he grew up, and the artisan techniques of the regions he visits. The creator of the Bluemarble label received the Pierre Bergé Award from Andam for his men’s wardrobe cradled in multiculturalism and ranging from Workwear, sportswear Y tailor shop. For this young designer, connecting different cultures and his know-how is the cornerstone of tomorrow’s fashion.
- Pierre-François Le Louët, CEO of NellyRodi, encourages investors to support fashion nuggets
Luxurynsight X FashionNetwork Episode 47: Pierre-François talks to Godfrey Deeny about the “French fashion ecosystem and finances” FR
The former president of the French Women’s Prêt-à-Porter Federation (FFPAPF) talks with Godfrey Deeny about the financing of French brands and the relationship between the actors in this ecosystem and the financial sector. Today, the CEO of the consultancy NellyRodi, Pierre-François Le Louët, highlights the importance of supporting emerging nuggets, but also of participating in the scaling of already established brands to accelerate their growth. Something to inspire entrepreneurs and investors.
- Nicolas Parpex (Bpifrance) aims to promote the “French touch” internationally
Luxurynsight X FashionNetwork Episode 48: Nicolas Parpex talks to Olivier Guyot about “Fashion Capital & Strategy” FR
If the expression “French touch” is a banner that unites companies in the French cultural and creative industries, where fashion rubs shoulders with video games, architecture and cinema, the public investment bank Bpifrance has developed solutions adapted to the financing, support and growth of these actors who work daily to promote French excellence. For Nicolas Parpex, therefore, it is crucial to build bridges between the different nuggets that are emerging in France today.
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